Terms of Service

These Terms of Service (the "Agreement") are a legally binding agreement between the user or subscriber of the Services ("Customer", "you") and Visibility Buddy ("Visibility Buddy", "we", "us"). You are referred to herein as the "Customer" whether you are an unpaid user or a paid subscriber.

By registering for the Services or by accessing or using the Services or the Website at visibility-buddy.com, you acknowledge that you have read, understood, and agree to be bound by this Agreement. If you are entering into this Agreement on behalf of a business or other legal entity, you represent that you have the authority to bind such entity. If you do not agree, you must not use the Services.

PLEASE READ THESE TERMS CAREFULLY. You must be at least 18 years of age to use Visibility Buddy. If you do not agree with these Terms, you may not register for or use the Services.

Definition. The "Services" consist of AI visibility scanning tools and related reports made available at visibility-buddy.com or another URL we designate (the "Website"). The Services let you:

• Submit a business website URL for analysis against multiple AI models (including OpenAI GPT-5, Google Gemini, and others).
• Receive a free aggregate visibility score derived from those AI model responses.
• Purchase detailed Pro reports (£15 one-time) containing issues, recommendations, and downloadable PDFs.
• Subscribe to Managed Sync (£6/month) for weekly automated re-scans plus up to 10 included Pro reports per calendar month.
• Track and manage your scan history through your account dashboard.

Updates. The Services include all updates, modifications and enhancements we elect to make generally available to users on your subscription at no additional charge. All updates are subject to this Agreement.

Third-Party Services. The Services use third-party AI models and infrastructure providers (including OpenAI, Google, Stripe, and our cloud infrastructure provider). These third parties operate under their own terms and privacy policies. We are not responsible for the content, availability, or accuracy of their underlying models, and AI model outputs may change over time.

Visitors and Customers. You may visit the Website as a non-registered visitor. To use the Services, you must register as either a free or paid user. Free users have access only to limited functionality (such as the aggregate visibility score) that we elect to make available on a free basis. Paid users have access to additional features as set out in the relevant Subscription Plan.

Right to Use. Subject to this Agreement, we grant you permission to access and use the Services and the Website solely for your own internal business purposes in accordance with the limitations of the plan you select. You represent and warrant that: (a) all registration information you submit is truthful and accurate; (b) you will maintain the accuracy of such information; (c) you are at least 18 years of age and have the capacity to enter into this Agreement; and (d) your use of the Services will not violate any applicable law or regulation.

Restrictions. You may not, directly or indirectly:

• Sublicence, resell, rent, lease, transfer, assign, time-share or otherwise commercially exploit the Services or make them available to any third party.
• Use the Services for any unlawful purpose, including in violation of data, privacy, anti-bribery or export control laws.
• Read or attempt to derive the source code of the Services (except as permitted by law).
• Work around any technical limitations, rate limits, or access controls.
• Interfere with or disrupt the integrity, security, functionality or performance of the Services, or load- / penetration-test the Services without our prior written consent.
• Modify, translate, adapt, or create derivative works of the Services.
• Access the Services if you are a competitor of ours or use the Services to build a similar or competitive product.
• Hack or otherwise attempt to gain unauthorised access to the Services or any related systems or networks.
• Use any automated system, including robots, spiders, scrapers or offline readers, that sends more request messages to our servers in a given period than a human can reasonably produce using a conventional browser.
• Frame or mirror any content forming part of the Services, or remove or obscure any proprietary notices.
• Submit URLs or content that is illegal, harmful, threatening, abusive, defamatory, discriminatory, or that infringes any third-party right.
• Use, access, copy or process any Visibility Buddy intellectual property (including reports, insights, recommendations, scores and other outputs from the Services) as inputs to, or to develop, train, fine-tune, test or otherwise enhance, any artificial intelligence, machine learning or similar technologies.
• Impersonate any person or entity, claim a false affiliation, or access any other account without permission.

You will promptly notify us if you learn of any breach of the restrictions in this section.

Usage Data. You understand and agree that we may monitor your use of the Services and may use the information gathered in an aggregate and anonymous manner. Such aggregated and anonymised data does not identify you and constitutes our intellectual property. We may also use information you submit to the Services, without identifying you, for the purposes of improving the Services.

AI Outputs. The Services include AI-generated outputs (scores, issues, recommendations, summaries). AI outputs are probabilistic and may be inaccurate, incomplete or out of date. You are responsible for reviewing AI outputs before relying on them for any business, legal, financial or other consequential decision.

Privacy. By using the Services, you authorise us to obtain, process, store, use and transmit your personal data in accordance with our Privacy Policy, which forms an integral part of this Agreement.

Registration. To register, you must create an account by following the registration procedures on the Website. There is no cost to create an account; however, to access paid functionality you will be required to provide billing details. Each account is intended for use by a single individual user. Different individuals may not share a single account.

If we detect repeated access to the same account from multiple locations, devices or IP addresses in excess of normal individual use, we may suspend or terminate that account in our sole discretion. Except as we expressly permit, accounts are not transferable.

Your Responsibilities. You are solely responsible for:

• Maintaining accurate account information at all times, including a valid email address and billing information, and updating such information as necessary.
• Maintaining the security of your account, including your login credentials and password.
• All activity occurring under your account, whether or not authorised by you.
• Obtaining and maintaining at your own expense all hardware, software, internet access and other services necessary to access the Services.
• Notifying us immediately of any unauthorised use of, or access to, your account.

We reserve the right to suspend or terminate accounts that violate these Terms or engage in fraudulent, abusive or illegal activity.

Fees. Customers of paid Services will be charged the fees set out at checkout (the "Fees"). You agree to pay the Fees in advance, by credit card or another payment method accepted on the Website. All payments are processed securely through Stripe; we do not store your full payment card details.

One-time Pro Reports. Pro reports are priced at £15.00 (GBP) per report, VAT inclusive.

Visibility Buddy Managed Sync. Our monthly subscription is priced at £6.00 (GBP) per month, VAT inclusive, and includes:

• Weekly automated re-scans of every URL you have tracked, with downloadable PDF reports.
• Up to 10 Pro reports per calendar month on any URL you scan, included free with your subscription. The £15 unlock fee is waived while you stay within this monthly limit.
• The 10-report quota resets at the start of each calendar month (UTC) and unused reports do not roll over.
• Once the 10-report monthly limit is reached, additional Pro reports can be purchased at the standard £15 one-time price.

Currency. All Fees are stated in pounds sterling (GBP) unless otherwise indicated. We are not responsible for any currency exchange or additional bank fees your card issuer may charge.

Taxes. Fees are inclusive of UK VAT where stated. You are responsible for any other taxes that may apply to your use of the Services, other than taxes based on our income.

Auto-renewal & cancellation. Managed Sync subscriptions renew automatically each month until cancelled. You can cancel at any time from the billing portal in your dashboard. Cancellation takes effect at the end of the current billing period and you retain access until then. If you fail to pay any amount due, we reserve the right to suspend or cancel your subscription and access to the Services.

Change in Fees. We may change the Fees and introduce new charges applicable to your use of the Services. Changes will become effective at the start of your next billing period and we will notify you in advance. If a change is not acceptable to you, your sole remedy is to cancel your subscription before the change takes effect.

Refunds. All sales of one-time Pro reports are final. Refunds are provided only if a report fails to generate due to a technical fault on our end. Subscription payments are non-refundable for partial months, but you can cancel renewals at any time. If you believe you are entitled to a refund, contact us within 14 days of the charge. If you demonstrate a pattern of repeated registrations followed by cancellation and refund requests, we may, in our sole discretion, decline further registrations or refunds.

Proprietary Rights. All rights, title and interest in and to the Website, the Services, the technology underlying each of them, all modifications and any work product we create relating thereto, and all intellectual property rights in the foregoing — including patents, copyrights, trademarks, database rights, moral rights, rights in know-how and trade secrets — are and will remain the sole and exclusive property of Visibility Buddy, its licensors and affiliates. This includes any derivative works, analytics reports, insights, scores or recommendations created from information you submit. We reserve all rights not expressly granted in this Agreement.

Your Content. URLs and other input you submit remain yours. By submitting them, you grant us a worldwide, royalty-free licence to use them for the purpose of operating, maintaining and improving the Services and providing reports to you.

Marks. "Visibility Buddy" and our logos are our trademarks. All other marks and logos are the property of their respective owners. You may not use our marks without our prior written permission, or in any manner that disparages us or our Services.

Feedback. You are under no obligation to give us ideas, suggestions or feedback. If you do, you agree that such feedback is non-confidential and that we may use and incorporate it into the Services or any other product without payment or attribution.

Use of Reports. Pro reports generated for your scans are provided for your personal or business use. You may share them internally or with advisors, but you may not resell or redistribute them as a competing product.

Claims of Copyright Infringement. If you believe content on the Website or Services infringes your copyright, please notify us at info@visibility-buddy.com with: (a) identification of the copyrighted work; (b) identification of the allegedly infringing content with enough detail for us to locate it; (c) a statement that you have a good-faith belief that the use is not authorised; (d) a statement, under penalty of perjury, that you are the owner or authorised to act on behalf of the owner; (e) your contact information; and (f) your physical or electronic signature.

Term. This Agreement starts on the first day you visit the Website and remains in effect for as long as you access or use the Services.

Subscription Term and Renewal. Managed Sync subscriptions renew automatically on a monthly basis until cancelled. You can prevent renewal at any time from the billing portal in your dashboard.

Account Deletion. You may delete your account at any time by contacting us. If you delete your account, we may delete all your data stored on our servers and we will bear no responsibility for the deletion or loss of such data. You remain liable for any Fees incurred prior to deletion.

Termination for Cause. Either party may terminate this Agreement for cause: (i) on thirty (30) days' notice of a material breach if such breach remains uncured at the end of that period; or (ii) immediately, if the other party becomes subject to a petition in bankruptcy or any other insolvency proceeding. We may also terminate this Agreement immediately and without notice if you breach Section 9 (Export Restrictions) or if your conduct has or may negatively affect us, our prospects or our customers.

Suspension. We may suspend any or all of the Services immediately on notice (which may be electronic) if (a) we determine in good faith that your use of the Services violates applicable law, this Agreement or the rights of any third party; (b) we are required to do so by court order or other governmental authority; or (c) we reasonably determine that the Services are being used for abusive, illegal or fraudulent activity, or are subject to a security incident or denial-of-service attack.

Effect of Termination. Upon termination, your right to use the Services ceases immediately. We may erase all data and information stored on our servers associated with your account within a reasonable period (not less than thirty (30) days) following termination, provided we may retain copies to the extent required by law or as automatically created by backup systems.

Survival. Provisions of this Agreement that by their nature should survive termination — including those relating to indemnification, warranty, limitations of liability, intellectual property, governing law and confidentiality — will remain in effect.

DISCLAIMER. EXCEPT WHERE PROHIBITED BY LAW, THE SERVICES AND THE WEBSITE ARE PROVIDED "AS IS" AND "AS AVAILABLE" AND WE EXPRESSLY DISCLAIM ALL WARRANTIES AND CONDITIONS OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING THE WARRANTIES OR CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, QUIET ENJOYMENT, ACCURACY, AND NON-INFRINGEMENT. WE MAKE NO WARRANTY THAT THE SERVICES WILL (A) MEET YOUR REQUIREMENTS; (B) BE AVAILABLE ON AN UNINTERRUPTED, TIMELY, SECURE OR ERROR-FREE BASIS; (C) BE APPROPRIATE OR AVAILABLE FOR USE IN ALL LOCATIONS; OR (D) BE ACCURATE, RELIABLE, FREE OF VIRUSES OR OTHER HARMFUL CODE, COMPLETE, LEGAL OR SAFE.

AI scan results reflect the responses of third-party AI models at the time of the scan and may vary over time. We do not guarantee any specific business outcome, search-engine ranking, AI visibility score, traffic increase or conversion result from using our recommendations.

LIMITATION OF LIABILITY. With the exception of any indemnification obligations stated herein, in no event will we or our affiliates, officers, directors, employees or agents be liable for any indirect, incidental, special, punitive or consequential damages, or loss of profits, revenue, data or business opportunities, arising out of or related to this Agreement, whether an action is in contract or tort and regardless of the theory of liability.

Our maximum aggregate liability to you for any damages arising from or related to this Agreement is limited to the greater of (a) fifty pounds (£50) or (b) the aggregate amount you have paid to us under this Agreement within the three (3) month period preceding the date the applicable cause of action arose. Our maximum liability with respect to free (unpaid) Services is fifty pounds (£50). Any cause of action you may have under or relating to this Agreement must be commenced within one (1) year after the claim first arises. Nothing in this Agreement excludes or limits liability that cannot lawfully be excluded or limited under applicable law.

THIRD-PARTY SERVICES. THIRD-PARTY AI MODELS, PAYMENT PROCESSORS, INFRASTRUCTURE PROVIDERS AND LINKED WEBSITES ARE NOT UNDER OUR CONTROL. WE MAKE NO WARRANTY REGARDING THEIR CONTENT, OPERATION OR FUNCTIONALITY, ARE NOT RESPONSIBLE FOR THEIR USE OF YOUR DATA, AND DO NOT GUARANTEE THAT THE SERVICES WILL INTEROPERATE WITH ANY PARTICULAR THIRD-PARTY SERVICE.

You agree to defend, indemnify and hold harmless Visibility Buddy and its officers, directors, employees and agents from and against any and all claims, damages, obligations, losses, liabilities, costs or debt, and expenses (including reasonable legal fees) arising from (a) your breach or other violation of this Agreement; (b) any content or URLs you submit; (c) your use of and access to the Services and the Website; or (d) your violation of applicable law or any third-party right, including any privacy, intellectual property or other proprietary right. This obligation will survive the termination of this Agreement and your use of the Services.

The Services, including any related software and technical data (the "Visibility Buddy Items"), are subject to UK, EU and U.S. export and sanctions laws and regulations. You may not access, download, distribute, use, export, re-export or otherwise transfer the Visibility Buddy Items in violation of any such laws.

The Visibility Buddy Items may not be downloaded or otherwise made available, either directly or indirectly, (i) in any country subject to comprehensive UK, EU or U.S. trade sanctions (including, currently, Cuba, Iran, North Korea, Syria, the Crimea, so-called DPR and LPR regions of Ukraine), or to nationals or residents of such countries; or (ii) to anyone on a relevant sanctions or denied-parties list. By agreeing to this Agreement, you represent and warrant that you are not located in, under the control of, or a national or resident of any such country, and that you are not on any such list.

Confidentiality. Each party will protect the other's confidential information using at least the same degree of care it uses to protect its own confidential information of a similar kind (and no less than a reasonable degree of care), and will not use it for any purpose outside the scope of this Agreement.

Assignment. You may not assign or transfer this Agreement, or any rights or obligations under it, without our prior written consent. We may assign this Agreement, in whole or in part, without restriction, for example in connection with a merger, acquisition or sale of assets.

Force Majeure. We shall not be liable for failure or delay in performance of our obligations resulting from any condition beyond our reasonable control, including third-party equipment or services, communications failure, governmental action, war, acts of terrorism, earthquake, fire, flood or other acts of God, labour conditions, power failures, internet disturbances, cyber-attacks, ransomware and data breaches.

Governing Law and Jurisdiction. This Agreement is governed by the laws of England and Wales. Any disputes arising from this Agreement or your use of the Services shall be subject to the exclusive jurisdiction of the courts of England and Wales. The United Nations Convention on Contracts for the International Sale of Goods will not apply.

Notices. Notices to you will be given to the email address on file for your account. You agree to receive communications from us in electronic form. All notices to you will be deemed received when sent. Legal notices to us shall be given to info@visibility-buddy.com.

Entire Agreement. This Agreement, together with our Privacy Policy, is the entire agreement between you and Visibility Buddy concerning your use of the Website and the Services and supersedes all other proposals and agreements, whether oral, written or electronic. In the event of any conflict between this Agreement and any terms on the Website or any other document, this Agreement prevails.

Changes. We may change the terms of this Agreement from time to time by posting the updated Agreement on the Website. The revised terms will become effective immediately after we post them, provided that material changes will take effect thirty (30) days after we post them. If you continue using the Services after that date, your continued use constitutes acceptance of the revised terms. If you do not accept any material change, you may terminate the Services during the notice period without penalty.

No Waiver. No failure or delay by us in exercising any right or remedy will be a waiver of that or any other right or remedy. A waiver on one occasion will not be a waiver of any right or remedy on any future occasion.

Severability. If any provision of this Agreement is found by a court or other authority of competent jurisdiction to be invalid, unenforceable or illegal, this shall not impair the operation of this Agreement or the validity of the other provisions.

Subcontracting. We may subcontract the provision of any portion of the Services to qualified third parties (including cloud, AI model and payment providers); however, we remain responsible for our obligations under this Agreement.

Relationship of the Parties. This Agreement does not create any agency, partnership, joint venture or franchise relationship. Nothing in this Agreement is intended to confer on any third party any right, benefit or remedy.

Languages. This Agreement is written in English and the English language version shall prevail over any translation.

In addition to the restrictions in Section 3, you agree not to use Visibility Buddy to:

• Submit URLs or content that is illegal, harmful, threatening, abusive, defamatory or discriminatory.
• Attempt to interfere with the operation of our platform or our AI model queries.
• Scrape, crawl or systematically extract data from the Services.
• Circumvent any access controls, rate limits or security measures.
• Use the Services for any purpose that violates applicable laws or regulations.
• Impersonate another person or misrepresent your affiliation with any entity.

We reserve the right to investigate and take appropriate action against any violation of these acceptable use rules, including suspension or termination of your account.

From time to time, we may make new functionality, tools or resources available that are not yet generally released ("Beta Features"). We may suspend, limit or terminate access to a Beta Feature at any time. Beta Features are our confidential information; you agree not to disclose information about any Beta Feature to any third party or use it other than for your internal evaluation. We make no representations or warranties with respect to the performance, availability, functionality or general release of any Beta Feature.

If you have any questions about these Terms, please contact us at info@visibility-buddy.com.