AI SEO Audit vs Traditional SEO Audit
Traditional SEO helps your website appear in search results. An AI SEO audit — sometimes called AI visibility or Generative Engine Optimisation — checks whether AI tools can understand and recommend your business in their generated answers.
Traditional SEO audit
Focuses on keywords, backlinks, on-page structure, page speed and technical crawlability. Success is measured by rankings and organic traffic.
AI SEO / AI visibility audit
Focuses on how AI assistants and AI search engines describe your business. Success is measured by whether AI tools name you correctly, list the right services, and recommend you when customers ask for businesses like yours.
How they work together
Traditional SEO and AI visibility overlap. Structured data, clear content, consistent citations and a strong Google Business Profile help both. But AI tools also care about things traditional SEO ignores — like how clearly your site answers plain-English questions and how confidently a model can describe you.