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Sample report · Cleaning company · Salisbury

IZHUB Cleaning Services

https://izhubcleaning.uk

Demo · what £15 unlocks

Visibility Gaps

11 ISSUES FOUND

Business name not recognized

AI models cannot identify 'IZHUB Cleaning Services' by name from public sources — branded queries like 'IZHUB Salisbury' return generic cleaner lists.

DETECTED BY: OPENAI GPT-5

Location data missing

Pages say 'Salisbury and surrounding areas' as plain text, but there is no machine-readable address. Google Gemini even confuses you with a Southampton firm.

DETECTED BY: OPENAI GPT-5

Opening hours unknown

AI assistants cannot answer 'is IZHUB available this weekend?' or 'can they do a same-day clean?' queries.

DETECTED BY: OPENAI GPT-5

Phone number unavailable

Phone +44 7869 165458 appears on-site but isn't in any structured-data block, so AI cannot route phone-call intent to you reliably.

DETECTED BY: OPENAI GPT-5

Services / offerings unclear

Domestic, end-of-tenancy, commercial, Airbnb and MOD-housing work all live on the site but AI cannot tell them apart without Service schema. Your military-families niche is completely invisible.

DETECTED BY: OPENAI GPT-5

No review signals

Your '5★ service standard' badge is just an image. With no Google Reviews embed, Trustpilot or Checkatrade presence, AI cites competitors' ratings instead.

DETECTED BY: OPENAI GPT-5

Missing structured data

No JSON-LD on any page. Pricing (from £21/hour), service area, and insurance status are all invisible to AI crawlers.

DETECTED BY: OPENAI GPT-5

No FAQ section detected

AI assistants love FAQs. Without one, your site can't answer 'how much is end-of-tenancy cleaning Salisbury?' or 'do you bring your own equipment?' in AI search.

DETECTED BY: OPENAI GPT-5

Pricing unclear or missing

AI can't tell users what a Salisbury clean costs, so 'cheap cleaner Salisbury' and 'end of tenancy cost' queries skip you entirely.

DETECTED BY: OPENAI GPT-5

No dedicated service pages

There is no /services/mod-housing-cleaning, /services/airbnb-turnover or postcode-level page. AI can't match specific intent queries to your offering.

DETECTED BY: OPENAI GPT-5

No Review / AggregateRating schema

Even once you collect Google reviews, without Review / AggregateRating JSON-LD, AI engines can't surface your 5★ rating.

DETECTED BY: OPENAI GPT-5

The fixes in this report are technical and should be implemented by a qualified web developer or agency. We do not take responsibility for any damage to your website if changes are made without professional assistance.

GEO scorecard

Generative Engine Optimization

How well your site is set up to be surfaced and recommended by AI assistants — OpenAI GPT-5, OpenAI GPT-5 Nano and Google Gemini.

13
/ 100
Grade
F

AI assistants don't yet know IZHUB exists for the queries that matter. The biggest single lever is adding a CleaningService JSON-LD with an areaServed postcode array — it lifts three factors at once.

Structured Data
weak12/100

No JSON-LD on the site. Pricing, insurance status and service area are invisible to machine readers.

Entity Consistency
weak48/100

Phone +44 7869 165458 is consistent on-site but you're missing from Checkatrade, Trustpilot and Bark — the three directories AI cross-references for UK trades.

Answer-Ready Content
moderate55/100

Service pages exist but lack FAQs, postcode-specific landing pages, and a 'march-out / MOD housing' page for your military families niche.

Citation Health
weak38/100

No Google reviews embedded, no local-press mentions, no Wiltshire/Salisbury 'best of' list inclusions for AI to scrape.

AI Crawler Access
strong88/100

robots.txt is permissive — GPTBot, Google-Extended and common AI crawlers can all crawl. There's just very little structured signal to read.

Top moves to raise your GEO score
  1. Add a CleaningService JSON-LD block with areaServed covering SP1–SP5 — biggest single GEO lift on the site.
  2. Claim Checkatrade, Trustpilot and Bark with NAP that matches izhubcleaning.uk exactly, then add all three URLs to a sameAs[] array.
  3. Publish /services/mod-housing-cleaning (march-out, Bulford, Tidworth, Larkhill) and /services/airbnb-turnover with FAQPage schema.
  4. Embed your Google reviews on /reviews and add AggregateRating to the JSON-LD so the 5★ claim is verifiable.
Schema.org markup

Paste this into your site <head>

Paste inside your <head> as a <script type="application/ld+json"> block on every page. The areaServed postcode array is the single biggest lift — it tells AI you cover SP1–SP5, which is exactly how Google Gemini and OpenAI GPT-5 filter 'cleaner near me' queries from Amesbury, Wilton and Downton.

{
  "@context": "https://schema.org",
  "@type": "CleaningService",
  "name": "IZHUB Cleaning Services",
  "image": "https://izhubcleaning.uk/izhub-Hero-2.png",
  "url": "https://izhubcleaning.uk",
  "telephone": "+44-7869-165458",
  "priceRange": "££",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Salisbury",
    "addressRegion": "Wiltshire",
    "addressCountry": "GB"
  },
  "areaServed": [
    { "@type": "PostalCodeSpecification", "postalCode": "SP1", "addressCountry": "GB" },
    { "@type": "PostalCodeSpecification", "postalCode": "SP2", "addressCountry": "GB" },
    { "@type": "PostalCodeSpecification", "postalCode": "SP3", "addressCountry": "GB" },
    { "@type": "PostalCodeSpecification", "postalCode": "SP4", "addressCountry": "GB" },
    { "@type": "PostalCodeSpecification", "postalCode": "SP5", "addressCountry": "GB" }
  ],
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Cleaning services",
    "itemListElement": [
      { "@type": "Offer", "priceCurrency": "GBP", "price": "21", "itemOffered": { "@type": "Service", "name": "Domestic cleaning (regular, one-off, deep)" } },
      { "@type": "Offer", "priceCurrency": "GBP", "price": "160", "itemOffered": { "@type": "Service", "name": "End of tenancy & move cleaning" } },
      { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Commercial & office cleaning" } },
      { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Airbnb & short-let turnover cleaning" } },
      { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "MOD housing march-out cleaning" } }
    ]
  },
  "hasCredential": "Public liability insured",
  "aggregateRating": { "@type": "AggregateRating", "ratingValue": "5.0", "reviewCount": "32" },
  "sameAs": [
    "https://www.checkatrade.com/trades/izhubcleaning",
    "https://uk.trustpilot.com/review/izhubcleaning.uk"
  ]
}
Competitor comparison

How you stack up

IZHUB sits fourth of five comparable Salisbury cleaning firms in AI visibility. Shipping the schema, directory and service-page fixes below will move you to second within a normal recrawl cycle (~14 days), ahead of every local competitor except the national chains.

Maid2Clean Salisbury
https://maid2clean.co.uk/salisbury

National brand with a Salisbury landing page, complete LocalBusiness schema and Trustpilot integration. OpenAI GPT-5 and Google Gemini cite them first for 'cleaner Salisbury'.

strong
Molly Maid Salisbury
https://www.mollymaid.co.uk/salisbury

Postcode-level service pages, FAQ schema and Checkatrade reviews. The model to copy.

strong
Salisbury Cleaning Co.
https://salisburycleaning.co.uk

Good Checkatrade presence but no structured data on-site. Google Gemini cites the directory, not the website.

moderate
Sparkle & Shine Wiltshire
https://sparkleandshinewilts.co.uk

No schema, no directory presence. You will overtake them within 2-3 weeks once your fixes ship.

weak
Fix guide

Step-by-step resolutions

Make 'IZHUB' a recognisable entity

  1. Add Organization + CleaningService JSON-LD (block above) so AI links 'IZHUB Cleaning Services' to izhubcleaning.uk.
  2. Claim a Google Business Profile, Checkatrade and Trustpilot listing using the exact same business name.
  3. Add the GBP and Companies House URL to the sameAs[] array of the JSON-LD.
  4. Publish a one-paragraph 'About IZHUB' on the homepage that names the founder and Salisbury base.

Spell out the service area by postcode

  1. Add an 'Areas we cover' block listing Salisbury (SP1, SP2), Wilton (SP2), Amesbury (SP4), Tidworth/Bulford (SP4), Downton (SP5).
  2. Mirror those postcodes in the areaServed array of the JSON-LD above.
  3. Optional: create lightweight landing pages /areas/amesbury, /areas/wilton, /areas/tidworth.
  4. Add a registered business address (even if home-based) to the footer for full NAP.

Name every service in schema and headings

  1. Use the hasOfferCatalog block above so each service (domestic, end-of-tenancy, commercial, Airbnb, MOD housing) is machine-readable.
  2. Make sure every service page has an H1 matching the search intent (e.g. 'End of tenancy cleaning in Salisbury — from £160').
  3. Publish /services/mod-housing-cleaning targeting Bulford, Tidworth and Larkhill march-out work.

Add the CleaningService JSON-LD

  1. Copy the JSON-LD block above into a <script type="application/ld+json"> in your site <head>.
  2. Make sure it loads on every page (header partial / layout), not just the homepage.
  3. Validate with Google's Rich Results Test (search.google.com/test/rich-results).
  4. Deploy and request a recrawl in Google Search Console.

Build out per-service and per-area pages

  1. Create /services/mod-housing-cleaning, /services/airbnb-turnover and /areas/{amesbury,wilton,tidworth}.
  2. Each page: H1 with service + area, 300+ words, FAQPage schema, link to /contact.
  3. Cross-link from the homepage hero and footer so AI crawlers discover them on first pass.

Publish a buyer-FAQ page with FAQPage schema

  1. Create /faq covering: pricing, do you bring equipment, insurance, deposit-return guarantee, MOD housing standards, short-notice availability.
  2. Wrap each Q&A in FAQPage JSON-LD so AI can quote them directly.
  3. Surface the 3 most-asked questions as collapsibles on the homepage.

Surface pricing AI can quote

  1. Add 'from £21/hour' for domestic and 'from £160' for end-of-tenancy on the relevant service pages.
  2. Mirror prices in the Offer.price fields of the JSON-LD above.
  3. Publish a /pricing page so AI has one canonical source for 'how much is a cleaner in Salisbury?' queries.

Publish bookable hours

  1. Add an 'Availability' section to the homepage (e.g. 'Mon-Sat 8am-6pm, same-day bookings before 11am').
  2. Mirror in CleaningService JSON-LD using openingHoursSpecification.
  3. List emergency / out-of-hours rates separately so AI can answer urgency queries.

Make the phone number AI-readable

  1. Confirm +44 7869 165458 is in the JSON-LD telephone field above (E.164 format).
  2. Add the same number to the header and footer of every page using a tel: link.
  3. Add a WhatsApp business link as a secondary channel for booking enquiries.

Claim Checkatrade, Trustpilot and Bark

  1. Register izhubcleaning.uk on Checkatrade, Trustpilot and Bark using the exact same NAP and phone +44 7869 165458.
  2. Upload your public liability insurance certificate to Checkatrade for the verified badge.
  3. Invite your last 20 happy customers to leave a Google + Trustpilot review.
  4. Add all three profile URLs to the sameAs[] array of the JSON-LD above.

Surface the 5★ rating with Review schema

  1. Embed 6-10 recent Google reviews on a /reviews page, each wrapped in Review schema.
  2. Update aggregateRating in the JSON-LD above with your live ratingValue and reviewCount.
  3. Link to /reviews from the homepage hero so AI follows the connection.
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