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Case study

How IZHUB Cleaning improved its AI visibility readiness from Grade F to Grade C

IZHUB Cleaning Service used Visibility Buddy to assess whether its website gave search engines and AI systems clear, structured and consistent information about the business.

The first Pro Report was generated on 14 June 2026. A second report was generated on 23 July 2026, approximately five and a half weeks later, after several recommendations had been implemented.

Results at a glance

  • Visibility13 → 39
  • GEO Score30 → 62
  • GradeF → C
  • Structured Data20 → 75
  • Entity Consistency18 → 65
  • Answer-Ready Content28 → 60
  • Citation Health22 → 48

Before and after

Before14 June 2026
Visibility13/100
GEO Score30/100
GradeF
Structured Data20/100
Entity Consistency18/100
Answer-Ready Content28/100
Citation Health22/100
After23 July 2026
Visibility39/100
GEO Score62/100
GradeC
Structured Data75/100
Entity Consistency65/100
Answer-Ready Content60/100
Citation Health48/100

About the business

IZHUB Cleaning Service provides domestic cleaning, deep cleaning, end-of-tenancy cleaning, Airbnb and short-let cleaning, office cleaning and military march-out cleaning across Tidworth, Andover, Salisbury, Amesbury, Ludgershall, Bulford, Larkhill and surrounding areas.

What the first report found

The first report found that critical business identity signals were missing or inconsistent. The website did not provide strong enough machine-readable information about the business name, location, telephone number, services and reviews.

The main weaknesses were:

  • Structured Data: 20/100
  • Entity Consistency: 18/100
  • Answer-Ready Content: 28/100
  • Citation Health: 22/100

The report prioritised adding complete LocalBusiness schema, improving contact and service-area information, creating clearer service pages and strengthening reviews and citations.

Recommendations implemented

The updates below were completed between the two report dates:

  • Added structured data
  • Improved business-name consistency
  • Added clearer phone and email details
  • Expanded service descriptions
  • Added clearer pricing information
  • Published clearer service-area information
  • Improved customer review visibility
  • Added and maintained social profile links

Follow-up results

The second report found that the website now clearly presented the business name, phone number, email address, service categories, social profiles, service areas, structured data, service pages, pricing information and visible customer reviews.

The overall visibility score increased by 26 points and the GEO score increased by 32 points.

Detailed score comparison

MetricInitial reportFollow-up reportChange
Visibility1339+26
GEO Score3062+32
Structured Data2075+55
Entity Consistency1865+47
Answer-Ready Content2860+32
Citation Health2248+26
AI Crawler Access6255-7

The lower crawler-access score reflected uncertainty around robots.txt and sitemap settings, showing that not every area improved and that further technical work remained.

Report covers

Initial report
Visibility 13 · GEO 30 · Grade F
Follow-up report
Visibility 39 · GEO 62 · Grade C

Remaining opportunities

The follow-up report still recommended:

  • adding opening hours;
  • strengthening postcode and service-area details;
  • improving Google Business Profile visibility;
  • adding Review and AggregateRating schema;
  • publishing an FAQ;
  • creating more local landing pages;
  • improving external directory citations;
  • reviewing crawler and sitemap configuration.

Important limitation

The score improvement demonstrates that the website became clearer, better structured and easier for automated systems to interpret. It does not prove that the business will be recommended in every AI-generated response.

The follow-up report still found weak direct model recall in some tests. The case study therefore demonstrates improved AI visibility readiness, not guaranteed rankings or recommendations.

The first Visibility Buddy report showed that our website did not communicate the business as clearly as we believed. Important information about our services, locations and contact details was either missing or not structured in a way that search and AI systems could easily understand. We implemented several of the recommendations, including structured data, clearer service information, pricing and stronger contact details. When we ran the report again around five and a half weeks later, our visibility score increased from 13 to 39 and our GEO score rose from 30 to 62. The report gave us a practical action plan and also showed us what still needs to be improved.
Founder, IZHUB Cleaning Service

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